Our market is huge,
but it's getting huger.
In the US alone, there are 49 Million Hispanics, with an estimated purchasing power of more than $700 Billion. And this segment is growing ten times faster than the general population. Globally, the numbers are even more impressive. When you combine the US, Latin America, Spain and Portugal, there are 692 million Hispanics.
And more Hispanics are becoming iHispanics every day.
Currently, there are:
- 30 million US Hispanic Internet Users
- 179 million Internet Users in Latin America.
- 30 million Internet Users in Spain and Portugal.
US Hispanic Internet Audience Statistics
- The U.S. Hispanic online population reached 30.879 million visitors in March 2011, an increase of 13 percent from the previous six months.
- The total amount of time spent online by Hispanics increased 6.9 percent in 2009 (3.9 times faster than the total U.S. online population)
- Total pages consumed grew 6 percent (3.6 times faster than the total U.S. population).
- Hispanics Represent $700 Billion in purchasing power. Hispanic population is growing 10 times faster than the general population.
Spain & Portugal Internet Audience Statistics
- Spain had an estimated 29.1 million Internet users in 2009 with 71.8% Internet penetration with 440% growth in since 2000.
- In 2009, Portugal had an estimated Internet population of 10.7 million with an estimated 41.8% Internet penetration.
Top Spanish and Portuguese Internet Markets
Internet World Stats June, 2009. ComScore Feb. 2009.
Top Languages Used on the Internet
The Growth of the US Hispanic Market
Latin American Internet Audience Statistics
The Latin American Internet users population is estimated at 179 Million in 2008 with a 30% Internet penetration. Latin America alone makes up 10% of the world Internet population with over 890% growth between 2000-2009.
Total 2009 Latin American Internet Usage
| Est. Population | Internet Users 12-31-2000 |
Internet Users Latest Data |
|
| Latin America | 586,662,468 | 18,068,919 | 179,031,479 |
Source: Internet World Stats
2009 Latin American Internet Usage By Country
| Country | Est. Population | Internet Users | % Population Penetration |
| Argentina | 40,913,584 | 20,000,000 | 48.9 % |
| Bolivia | 9,775,246 | 1,000,000 | 10.2 % |
| Brazil | 198,739,269 | 67,510,400 | 34.0 % |
| Chile | 16,601,707 | 8,368,036 | 50.4 % |
| Colombia | 43,677,372 | 19,792,718 | 45.3 % |
| Costa Rica | 4,253,877 | 1,460,000 | 34.3 % |
| Cuba | 11,451,652 | 1,450,000 | 12.7 % |
| Dominican Republic | 9,650,054 | 3,000,000 | 31.1 % |
| Ecuador | 14,573,101 | 1,759,472 | 12.1 % |
| El Salvador | 7,185,218 | 826,000 | 11.5 % |
| Guatemala | 13,276,517 | 1,960,000 | 14.8 % |
| Honduras | 7,833,696 | 658,500 | 8.4 % |
| Mexico | 111,211,789 | 27,600,000 | 24.8 % |
| Nicaragua | 5,891,199 | 185,000 | 3.1 % |
| Panama | 3,360,474 | 934,500 | 27.8 % |
| Paraguay | 6,995,655 | 894,200 | 12.8 % |
| Peru | 29,546,963 | 7,636,400 | 25.8 % |
| Puerto Rico | 3,966,213 | 1,000,000 | 25.2 % |
| Uruguay | 3,494,382 | 1,340,000 | 38.3 % |
| Venezuela | 26,814,843 | 7,552,570 | 28.2 % |
| TOTAL | 569,212,811 | 174,928,796 | 30.7 % |
Source: Internet World Stats
