When it comes to “Hispanic” or “Latino” we recognize that there is not one
audience, but many. Audiences are fragmented across the web and this diverse and
growing group of Internet consumers is no exception. With the excess of media
outlets available today, it’s difficult for marketers to know who they are reaching
with their media buys, but even more difficult to make sure they are getting the right
message across to the right user.
At Pulpo Media, we are building the leading Hispanic online media services
company and we deliver marketing and publishing tools to improve targeting,
messaging and overall online advertising effectiveness. This translates into
increased performance and better localization for advertisers and their brands,
higher revenue and more relevant campaigns for publishers and data providers, and
a better user experience for Hispanics on the web.
